Tag: generation
group name: boomers
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February 01, 2008 09:48 AM EST --
Boomers may be aging, but they are not aging out. At least not the way they see it. Boomers want to matter as much as ever before. That's why we call them "generation ageless."
For . . . more
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February 07, 2008 10:07 AM EST --
Yankelovich began studying consumer values and lifestyles half a century ago, and we are well-known for our expertise on generations. In fact, one of the founders of the firm is credited with coining . . . more
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February 22, 2008 10:28 PM EST --
Book Review: Generation Ageless - An Overview
Daniel Yankelovich founded a research firm in 1958 known as Yankelovich, Inc. One of their first projects was to study the generation the founder coined . . . more
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September 27, 2006 09:04 AM EDT --
The Japanese are crazy about anything Western, especially anything American, right? It's true in many ways and on many levels, but one of my passions as a pop-culture critic has been to note how Americans . . . more
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September 17, 2006 10:55 AM EDT --
One of my ongoing passions is pondering the passing of pop culture references. Baby boomers have lived through decades of new hip phrases -- for instance, the hip word for "good" has evolved . . . more
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February 22, 2008 11:04 PM EST --
Book Review: Generation Ageless 2 - A Personal Viewpoint
One of the interesting concepts discussed in this "Boomer Almanac" is the beginning point of the Boomer perception of affluence and . . . more
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February 23, 2008 12:04 AM EST --
Book Review: Generation Ageless - A Marketing Viewpoint
Scattered about in this rich encyclopedic volume about Baby Boomers are tables and charts and examples of marketing ideas based on the topic . . . more
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January 21, 2008 02:19 AM EST --
A Warm Smile, a Mop and a Bucket
by Marilyn Mackenzie
A few years ago, a friend who owned a weekly newspaper with circulation of about 9,000 asked me to write "something different" . . . more
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February 14, 2008 10:08 AM EST --
At Yankelovich, we study generational cohorts in terms of starting points. Shared experiences are important in establishing the starting points for generations. Grouping people on the basis of birth . . . more
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February 22, 2008 11:31 PM EST --
Book Review: Generation Ageless 3 - A Segmented View
Yankelelovich, Inc. discovered that by measuring attitudes across a large number of values and ambitions, they could divide Baby Boomers into six . . . more
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February 20, 2008 02:34 PM EST --
The American economy was tripped up in 1973 by the OPEC oil embargo imposed as a result of the Yom Kippur War between Israel and the Arab countries of Egypt and Syria. This crisis both set off . . . more
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October 11, 2006 09:34 AM EDT --
These columns, about the search for my family roots and my father's hidden past, were originally written and posted online during October and November, 1998 on my Nikkeiview.com site. Because they're . . . more
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October 05, 2006 02:21 PM EDT --
Audrey Hepburn, one of the great, classic actresses of Hollywood of the '50s and '60s, may have died in 1993, but she's alive and well in American pop culture.
Her name, and the 1961 . . . more
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September 10, 2006 10:29 PM EDT --
Note: I'm re-posting this to a couple of other groups. I feel it's especially worth discussion in light of North Korea's frightening entry into the age of nuclear warfare.
I recently finally . . . more
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September 25, 2007 11:52 AM EDT --
Some Traditions are Great! (and some are not)
by Marilyn Mackenzie
A few days ago, I posted this article Tradition! which prompted another Gather member to question whether or not . . . more
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